“Now because shame is an imagination . . .”

Now because shame is an imagination proceeding from some injury done to Reputation, for Reputations sake, and not of the Events that happen; and because no man would have any care of his Reputation but because of that esteem which generally men have of it; of necessity a man must esteem that which all men value.  Now they who esteem, esteem those whom they esteem, and those by whom they would be admir’d; all those with whom they have an honourable Emulation, and whose good fame they do not contemn.

Aristotle’s Rhetoric to Theodectes, 1686.  From the Hathi Trust Digital Library.  Original image here.

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